Postcards are usually a much smaller form of advertising. Often, it is meant to be sent to someone's mailbox, thus leaving it up for a 2 second test of fail or pass. If it passes, and captures your viewer's attention, then you know you've done something right.
Thanks to online printing companies, like VistPrint or OvernightPrints, the cost of doing full color for one or both sides has dramatically dropped. I totally recommend using them for all your full color printing needs. They're cheap, friendly and produce high quality work.
   
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