The challenge

My manager needed a presentation for the next day explaining how peer financial institutions were using AI across their websites and digital experiences. The source material was two large Corporate Insight research reports totaling more than 180 pages. That’s a big request to fit in alongside ongoing product design work.

I saw it as a chance to support my manager and to show how effectively I could lead an AI-assisted design process.

180+Pages of research
2Industry reports
200+Images extracted
~4 hrsStart to finish

Establishing design goals

  • G1  Turn dense research into a story leaders can absorb quickly
  • G2  Keep every claim accurate and true to the source reports
  • G3  Deliver by the next morning without pausing my Figma work

My role and approach

As lead designer, I directed the project from research synthesis to presentation design. I used Cursor with Claude Opus 5.5 to analyze the reports, find the most important themes, and turn them into a single-page executive briefing website.

The AI sped up the work, but the direction stayed human-led. I wrote detailed prompts, set the audience and the narrative, reviewed each iteration, and checked the generated content against what I had learned from reading the reports myself. That validation was the most time-consuming part of the process, and the most important.

Shaping the story

The briefing leads with a clear point of view: the gap isn’t capability, it’s trust and execution. From there, it walks leaders through the AI landscape, consumer sentiment, best-in-class examples, and a benchmark of how brokerages actually performed.

Executive summary

Four headline numbers and six key takeaways give leaders the whole story on one screen.

Executive summary section with four headline statistics about consumer attitudes toward AI and six key takeaway cards
The summary leads with the numbers that matter most

A framework for AI autonomy

A simple four-step model (AI informs, analyzes, advises, and acts) shows where traditional firms are active today and where fintechs are pushing ahead.

Framework section with four columns, AI Informs, Analyzes, Advises, and Acts, each with examples and a representative screenshot
Four levels of AI autonomy, with real examples

Consumer sentiment

Clear bar charts show that people use AI constantly but stay skeptical of it in financial settings, especially older generations.

Consumer sentiment section with stacked bar charts comparing excitement and concern about AI overall and by generation
High usage, high distrust

Best practices and benchmark

Example cards highlight what leading firms do well, and a color-coded table shows how nine brokerage virtual assistants and four mobile leaders handled the same set of requests.

Best practices section with cards for eight AI assistants, including Robinhood, SoFi, Bank of America Erica, and Fidelity
Best-in-class examples worth learning from
Benchmark table showing which brokerage virtual assistants handled, partly handled, or failed twelve test prompts
How the brokerages actually performed

Behind the scenes

The briefing is built with lightweight HTML, CSS, and JavaScript, with no build system or charting library. The data visualizations, responsive layout, animated statistics, navigation, and print-friendly version all use native web technologies.

One interesting challenge came up when the corporate network blocked a third-party PDF library. Instead of stopping, I had Cursor help me create a Python extraction tool using only the standard library. It pulled more than 200 images from the source reports, so I could bring selected examples into the presentation.

I also made small CSS adjustments by hand when that was faster and more token-efficient than prompting another round.

Outcome

The briefing was finished in about four hours and ready for my manager to use the next day. There were no formal performance metrics, but the speed of the process let me support an urgent leadership request while continuing my main Figma work for the app development team.

What I learned

This project reinforced that AI does its best work when it’s paired with clear direction, thoughtful prompts, and careful human review. Strong prompts improved both the quality of the output and token efficiency, and my own review of the research made sure the final story was accurate and appropriate for executives.

In a future version, I’d bring in more visuals from the research and keep refining the balance between detailed evidence and concise storytelling.

Explore the live work

These are the working prototypes and research sites from this project. Each one opens in a new tab.

More success stories

Written by Chris Metzner
Chris Metzner
I’m a UX/UI product designer who makes complex financial products feel clear and approachable. I combine user research, thoughtful interaction design, and AI-assisted prototyping in Figma and Cursor to help teams see, test, and refine ideas in days instead of weeks. I love partnering with researchers, product owners, and developers to turn big ideas into experiences people trust.